Challenges in international store and campaign management in the fashion sector
- Extensive store network: Management of over 1,000 stores worldwide
- Language and country diversity: Considering different languages, legal requirements, and market demands
- Complex POS logistics: Variety of POS items in different sizes and over 200,000 total items
- High order volumes: More than 50,000 POS items per campaign
- Complex campaign planning: Planning requires several days, high manual coordination processes
- Order errors: Frequent discrepancies due to individual requirements and decentralized communication
Optimization through the Store Lifecycle Tool (SLT)
- Central store management: All stores including detailed store information are recorded in the SLT.
- Direct ERP integration: Seamless integration with the ERP system for efficient data and process management.
- Global use despite language diversity: Uniform system for all countries with a multilingual user interface.
- Structured article management: All items are recorded in a central database – with consistent naming without country-specific deviations.
- Efficient campaign organization: Planning and implementation of campaigns are done quickly and error-free in just 1–2 hours.
- Easy reorders: Campaign items can be easily reordered via the integrated reorder function.
This optimized system ensures higher efficiency, lower error rates, and smooth international collaboration.