Challenges our customers face in the field of gas stations
- Decentralized capture of gas station data: Gas station data and details are often stored in different systems and Excel sheets, making it difficult to maintain an overview.
- Diverse concepts: There are numerous different concepts, such as regular gas stations, gas stations with bistro, shop, e-charging station, car wash, or trucker-friendly stations.
- Complex campaign planning: Creating a final campaign order list requires a complex exclusion process and the application of complex rules, which usually takes 1 to 2 weeks.
- Problems with reordering POS items: Lessees often don't know which of the various flag models fits, leading to incorrect orders. Incorrect items are ordered and stocked, costing time and internal resources.
- Insufficient inventory of furniture and advertising spaces: Furniture and advertising spaces are not captured in a central system but are kept in various Excel sheets. It is often unclear which furniture is available and what sizes they are.
- Extensive surveys in rebranding projects: Rebranding requires an extensive on-site survey, which often takes months if it involves 400 or more gas stations.
What has improved with the Store Lifecycle Tool?
- Centralized capture of all gas station data: All relevant gas station data and details are captured in one system, making it easier to maintain an overview.
- Easy evaluations: With one mouse click, evaluations can be made immediately regarding which advertising spaces and furniture are available and which services are offered.
- Simplified campaign planning: Campaign planning is greatly simplified and can now be completed within 1 to 2 hours.
- Seamless rebranding: The tool enables quick determination of dimensions, for example, for doors to be wrapped, simplifying rebranding.
- Intuitive reordering: Reorders of advertising and necessary items are handled easily and intuitively via the e-shop.
- Targeted ordering options: Thanks to rights allocation and inventory assignment to the respective gas station, the lessee can only order items relevant to his station, saving time, resources, and costs.