Challenges of our customers in the Sports Sector
- Large Branch Network with Many Franchise Partners: Managing a multitude of stores with different ownership structures.
- Diverse Concepts & Brands: Different store designs and brand requirements complicate standardization.
- Locations with Individual Requirements: Branches in ski areas, lake regions, or major cities require tailored campaigns.
- Complex Central Campaigns: Planning takes up to two weeks, is error-prone, and involves a high level of communication effort.
- Decentralized Campaign Management: Franchise partners independently decide on campaign content, leading to a lack of transparency.
- Unstructured Graphic Requirements: High manual effort due to individual requests by email and phone.
Optimizations through the Store Lifecycle Tool (SLT)
- Centralized Management of All Stores: Uniform data basis with detailed information on own branches and franchise partners.
- Inventory of Advertising Spaces: All advertising spaces are systematically recorded and visualized in the virtual store plan.
- Clear Identification of Advertising Spaces: QR codes on each advertising space enable precise assignment and error-free stocking.
- Quick and Error-Free Campaign Planning: Reduction in planning time from two weeks to 1–2 hours.
- Optimized Decentralized Campaign Management: Franchise partners can individually select motifs and place orders without affecting the overall process.
- Structured Processing of Graphic Requirements: All requests are recorded via the SLT, ensuring better traceability and a uniform process.
