Campaign Planning on a New Level
The planning and execution of campaigns is significantly simplified by the campaign tool. Based on the current inventory list, order quantities for promotional materials such as posters and stands are automatically determined, thus avoiding errors in orders. The tool allows the entire campaign to be centrally managed, ensuring a quick and error-free implementation of advertising measures in all stores.
Furthermore, the system enables complete transparency in the ordering and delivery of promotional materials. Sources of errors such as misunderstandings about responsibilities and incorrect order quantities are minimized, leading to quicker execution and a more efficient process. The time-to-market phase is thus shortened, and the back office is significantly relieved by the automation.